![]() The company expands with better core competencies, attracting more creators. The creator could use Dropbox to store the ebook, an email newsletter service to engage subscribers, and an ecommerce platform such as Gumroad to facilitate the transactions.Įach SaaS company has a share of the creator’s business and praise. Imagine a scenario where a creator works with three SaaS partners to sell an ebook. The complex relationship between creators and the various software-as-a-service companies they use is one of the forces driving the convergence mentioned above. They will likely be paid affiliates and influencers. This last part - attracting top creators - is significant because folks such as Hy, Frank, and Bourgoin are not solely customers of creator commerce software. Each business is trying to develop superior features to attract top creators. It is as if software companies are in a creator land grab. Dropbox also released a video-sharing service called Replay. And in addition to Shop, Dropbox launched a service (Capture) to collect screenshots, screen recordings, gifs, and audio files. ![]() Epic Games, which makes Fortnite, bought Bandcamp to expand its creator marketplace capabilities.Shopify, the leader in ecommerce platforms, launched a link-in-bio tool aimed at creators. Dropbox CEO Drew Houston Reuters/Mike Blake Houston applied to get his startup into the first batch of Y Combinator companies in 2005. ![]() And many of these software tools are converging in ecommerce. This is where Dropbox Shop is entering.Ĭreator software is fragmented. Their products are on platforms such as Podia, Gumroad, ConvertKit, and several other creator-first networks. They could sell on Shopify, BigCommerce, or Magento, but they don’t. Hy’s courses, Frank’s Notion templates, and Bourgoin’s cheatsheets don’t fit neatly into established ecommerce platforms. Katelyn Bourgoin sells “Clarity Calls” cheatsheets Platforms ![]()
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